For the third consecutive year, Ecovidrio has sponsored the new edition of the Idol Awards on this occasion presenting the award in the Sustainability category.
This recognition has recognized for the first time the work of content creators who seek raise awareness among new generations through social networkspromoting environmental protection and the importance of betting on the circular economy.
In this way, the non-profit entity has been in charge of presenting the award, being the first time that the Idol Awards incorporate a specific category on sustainability.
Dissemination and awareness
Specifically, the nominees have been Curly Azhara, Carlota Bruna, Climabar and Jon Kareaga, profiles who have stood out for their dissemination work and the proposal of a active and real awareness for the care of the environment.
Finally, the award went to Climabar, the content creators who were already awarded the #Ecólatras Special Award within the framework of the XXIV Ecovidrio Awards for their work in favor of environmental awareness.
Support for ELA
During the awards ceremony, a video that Ecovidrio had made with the help of the Dale Candela Associationa non-profit entity that works to promote research and support for patients with ALS (Amyotrophic Lateral Sclerosis).
The objective is for those invited to the Idol Awards to share the video through their profiles to reach the million viewsa figure that will become a donation that Ecovidrio will make in favor of the Dale Candela Association, contributing to the continuity of the entity's work.
Belén Hinojar and Carmen Huidobro, creators of Climabarstated at the award ceremony that “sustainability has its own category as the lifestyletravel or fashion in some content creator awards, is proof that we are bursting the green bubble. What an excitement to launch a category where we are all super friends, because we all want a habitable planet and for wine to not be expensive!
Social networks and dissemination
Regarding her nomination, Curly Azhara said she felt “very lucky to be opening the category and being nominated with people I admire so much. How beautiful and gratifying it is to feel that I inspire, no matter how little, to live more consciously with the planet and the beings that inhabit it.
For his part, Jon Kareaga has expressed that “sustainability in the world of social networks is super important. It has to be real, without tricks or lies. Although there are times when it seems like everyone is always talking about sustainability without really understanding how much it cost to put this issue at the center of everything».
Kareaga concluded by saying that “I feel incredibly lucky to have been included, but I am very clear that my goal of spreading awareness and fight for climate justice “It wouldn't make sense if there weren't more people working on the topic, each in their own way and seeking to connect with different audiences.”
Allies for the environment
Finally, Borja Martiarena, Marketing Director of Ecovidrio, assured that “in a key moment for environmental protectioncontent creators are a fundamental ally to raise awareness among the younger generations.
«For Ecovidrio, it is a pleasure to be able to recognize the incredible work of these four nominees, who have shown that social networks can help us build, together, a better future. I also want to thank the Idol Awards for including a special category dedicated to sustainabilityfocused on recognizing those people who lead the way towards a greener and more responsible future,” said Martiarena.
Inspire new generations
The collaboration between Ecovidrio and the Idol Awards It is part of the joint commitment to a more sustainable future. In the current context, where social networks have become one of the most powerful communication tools.
The award has recognized the importance of influencers in disseminating messages about sustainability to amplify your impact and reach new generationswhile encouraging positive change in society.