TweetDeck for Mac says goodbye: The program bought by Twitter will soon only live on as a pure web app. The desktop client for macOS will be removed after July 1, as TweetDeck has indicated in a large and non-removable notice text in the app since Wednesday. The further use of the tool remains possible via browser. Twitter has not yet given details of the reasons for the sudden cessation.
Focus on web app
Discontinue Mac version to focus on improving TweetDeck, shared TweetDeck only briefly on Twitter. A new user interface for the web app has been in a test phase for a long time, and the preview is to be opened to other users.
Ultimately, the Mac version hardly differs from the web app, it ultimately integrates a web view – elements such as control via keyboard shortcuts can also be found in both versions. The software distributed via Apple’s Mac App Store hasn’t received any notable updates for years, but an adaptation for newer Macs with Apple’s own ARM chips was made last year.
TweetDeck’s colorful history
TweetDeck is a veteran Twitter client originally developed by a third party and purchased by Twitter a decade ago. TweetDeck offers a flexible view of timelines in columns with various filter options and is intended to stream tweets in real time. The tool was originally aimed mainly at social media professionals and junkies who want to keep an eye on different Twitter timelines at the same time and once also supported other social networks. After Twitter acquired TweetDeck, relatively little happened to the once-popular tool, the mobile apps were canceled early, and the desktop client for Windows was discontinued in 2016.
The purchase at the time was apparently primarily of a strategic nature and was intended to prevent Twitter from being infiltrated: At the time, an advertising specialist bought several extremely popular Twitter clients and integrated their own advertising service into them – a bidding war also developed around TweetDeck, which Twitter ultimately won. An external takeover of Tweetdeck might have allowed a competing social media platform to be set up with the much-used Twitter clients.
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