When two fight, the third rejoices. This is roughly what some search engine providers are hoping for at the moment. Yahoo’s search appears to be among those candidates, fueled by Twitter’s social media team. The eternal Primus Google is apparently worried about Microsoft’s attack, including artificial intelligence (AI), which is to move into Bing in the form of ChatGPT. Neeva, founded by Xooglers, i.e. former Google employees, is also upgrading with AI. And yahoo? Reminiscent of the good old days. The 90s.
Pinned is a tweet that reads, “Just here to tell everyone we offered search before it was cool.” Followed by “BRB making it cool again” – BRB stands for Be Right Back. Now it remains to be seen whether search in general and Yahoo were ever “cool”. In any case, the announcement is not. Or has anyone ever made something cool if they previously said they wanted to make it cool? My 90s self definitely says no. The mysterious announcement “It’s about time” follows the first reactions from users. It gets really cringe when the request that after watching the new series “Die wilden 90er”, the successor to the “wild 70er”, one should search Yahoo for which series one binges next. Yes, the 90s are having a revival in clothing and music, which is also reflected in series. But that’s not automatically enough to make Yahoo search cool again.
Another Tweet suggestion from Yahoo is to look at this very short message service on how to be cool on Twitter. So many meta levels where you end up getting the opposite of what you wanted. With the quarrels about the platform, Twitter per se is simply not necessarily the best platform to be “cool” at the moment. Attention: Elon Musk will answer later.
Also surprising: There is no press release, blog post or other explanation for the return. The Twitter account has only existed since August 2022. The return tweet from early January is the first since then. After all, the account has a blue tick. But: There was a lot of back and forth on Twitter about the assignment of verification. It is not a guarantee that the hook will keep what it promises, namely that it is the account it claims to be. On the contrary, there are still countless fake Twitter accounts.
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