Surely on some occasion you will have gone to the supermarket and you will have realized that you have ended up buying products that you did not need a priori. It is something that occurs due to different reasons. supermarket strategies to make us buy and among them stands out one that can make you buy the most expensive product without realizing it.
The strategy to buy the most expensive in the supermarket
If you are one of the people who ends up with his shopping basket o trolley full of things you don’t need, and even get the most expensive items in the entire supermarket, you are not alone, as many other people make the same “mistake” due to the strategies that serve to make us buy more without realizing it.
Especially the strategy that encourages us to end up buying products that we might not even look at in any other way. Specific, those that are placed right where the boxes are. They are usually small products, but somewhat more expensive than the average for other supermarket products and often we think they are there exposed because they are on sale but the truth is that it is not like that at all.
We tend to look at them while we are queuing or while the products that are already on the checkout belt are passing by and that is when we “fall”, and we end up buying them without being very aware of their value and without perhaps needing them in any case. reality.
Other supermarket strategies to sell more
Along with placing things in such a way that they appear to be on sale when they are not, there are other strategies from supermarkets we buy more and which are:
Use of colors that attract attention such as red or yellow and that cause us to think that we need them when we don’t.
Put certain products at eye levelso that we can see them yes or yes and we end up taking them.
Put similar products together so that we buy more than one. For example, you may buy cheese and see that there are other sausages around and not just different types of cheese. In the end you will end up buying the cheese and another sausage.
Use warmer lighting or colors that seduce us so that in the end we take the product.
Place the products you want to sell at the entrance so that as soon as we get to the supermarket we take them.
Put large containers of the same product next to the small version so that it gives us the feeling that we are saving and we end up buying the large container.
Place larger shopping carts so that we finally end up filling them more than necessary.
