The opportunism of Carrefour to announce its offer of 30 basic products for 30 euros two days after the proposal of Yolanda Diaz to put a food price cap has been quite bad in the rest of the sector of distribution. In the opinion of its competitors, it is an opportunistic marketing strategy. And what’s worse, weakens the position of the sector as a whole in this matter. In his opinion, Carrefour has been “sold” to the Minister of Workedsomething that is confirmed because the French company will meet with her alone today and by a tweet published yesterday:
– Alexandre de Palmas (@a_depalmas) September 6, 2022
“This is a campaign like the day without VAT, but it doesn’t really mean that they lower their prices. It is as if you make a promotion that for each liter of milk we give you another one, ”they point out from a competitor chain.
But what has hurt the most in Carrefour’s competitors is the weakening of their joint position in the face of this attempt by Díaz to impose a communist-style price control, which the Government of Pedro Sanchez contemplates adopting, as recognized by the spokesperson for the Executive, Elizabeth Rodriguezthis Tuesday.
«The minister louis planes, on which food depends, has already said that you cannot put a price control. We do not believe that the Government is going to adopt this occurrence, ”says another competitor.
A third party assures that “we have nothing to negotiate with the Government, with whom we have to negotiate is with our providers. But you can’t force a producer to leche the of eggs to set a price below its cost, is illegal’.
Carrefour will meet alone with Díaz
This anger is aggravated by the fact that Carrefour is going to be the only company in the sector to meet individually with Díaz; he will do it this Thursday. The rest of the companies will be represented by the different employers distribution at a joint meeting convened for next Monday.
According to the minister herself, the individual meeting with the French company of hypermarkets Its purpose is for her to explain this strategy of lowering the price of these basic products. And its competitors fear that it will take it as a reference to apply it to the rest of the sector.
Regarding Carrefour’s promotion, the sources consulted also reveal that it is not that it has lowered the prices of the products, but that it has included in that basket a series of products whose prices were already at those levels and they fit. That is, a pure marketing strategy.