No practical use
Image cultivation through public domain
From Dahl’s point of view, the greatest benefit Oracle could get from the trademark would be to strengthen the company’s value through the release into the public domain. With a cynical undertone, he explains that he understands why this hasn’t happened yet: “It would take a very forward-thinking and senior Oracle employee to propose something so incredible.”
However, from Dahl’s point of view, it is exactly the right thing to exchange a worthless trademark for brand marketing and a positive perception of the company.
To home page