In politics, every detail counts. Nothing is left to chance. Dozens of consultants and external companies are in charge of measuring, practically to the millimeter, the verbal and non-verbal language of the candidates in an election: the words, the gestures, the wardrobe… in the first debate of the campaign several of them have been displayed. The first two have been observed minutes before the start of the broadcast of the program, which has been broadcast throughout Spain through Spanish Television.
Upon the arrival of the candidates, which has been a few minutes late compared to the scheduled time, with a slight alteration in the order –John Marin has arrived before Macarena Olona-, and two of the applicants -Teresa Rodríguez and Inmaculada Nieto- each one of them in a taxi, the wardrobe of each one has been revealed. A key non-verbal language.
The current president of the Board and candidate for re-election by the PP -he has taken it for granted that he would continue to be, stating that “criticism will help me improve-, Juanma Moreno, he has been the only man to wear a suit and tie. Presidential image, of formality and with the will to transmit seriousness. And he has not chosen just any color. The green of the Andalusian flag. John Swords y John Marincon navy blue dress and white and light blue shirt respectively, they opted for a more informal look. Of opposition.
They, for the most part, have opted for light colors. Inmaculada Nieto -wearing a white pantsuit and jacket and a purple shirt- and Macarena Olona -wearing a white shirt and black pants- have chosen a neutral color for the most visual part on screen, which is also part of the flag of the region. Theresa Rodriguezmeanwhile, has opted for a flowery composition with orange and white tones.
The first image of everyone together, minutes before the start and live on the Newscast, was the family photo. Here another of the important details has been produced in the space of the progressive left. Although the candidate for Por Andalucía, immaculate grandson, and the former Podemos candidate and leader of Adelante Andalucía were on the side, by lottery, the former has stood out as much as possible. Leaving an obvious distance from her main rival.
With the program already underway, the details have been observed above all in the messages. The current president, the most labored in the political field, has maintained a serious pose, with a lot of hand movement and looking at his companions when he addressed them despite being the first minute. A clear will to convey that he was going to play fair. Although during the rest of the program he has passed by them, let it be noted that he is the one in charge. Very different from Espadas, who has spoken of the past, claiming pride in the initials of the PSOE and criticizing the PP.
Marín -who does not want the Vox candidate to take away from being the PP’s crutch- and Olona have addressed themselves mainly to the voters. Looking directly at camera. Although the Vox candidate has also addressed her rivals on the radical left with a clear message after the controversy over her registration in Granada: “I am from Alicante, Spanish and they call me an emigrant from Alicante.” She has also dished out “cocaine politicians and brothels.” Although in her second intervention she has already focused her targets against Vox.
Inmaculada Nieto and Teresa Rodríguez have gone directly for their voters. With messages appealing to the most progressive policies. With regards to women and their rights. In the case of the leader of Por Andalucía, a coalition that includes the party Rodríguez ran for four years ago, she has spent part of her time presenting herself and the parties that support her. So that there is no doubt. And she has made one of the biggest beginner mistakes as a speaker: make a mistake and stay silent.
The conciliatory tone of the president and candidate of the PP, Juanma Moreno, has contrasted the front against him of all. He has been comfortable. Among other things because, on this occasion, Vox and the PSOE were also the main protagonists of the rest of the candidates. And although he has tried to respond to everything, Moreno, on occasions, has played the Swedish. He has been the first to take out papers with data that were legible.
John Swords-who has projected an image of chief of the opposition rather than as a candidate for the presidency- and Macarena Olona -who has not abandoned her intense tone- have opted for a more confrontational and virulent speech against the president. Marín, almost disappeared -although he has been growing as the debate progressed-, has defended the management of the government of which he has been a part. The two candidates of the radical left, Nieto – who has even asked Juanma Moreno for an autograph – and Rodríguez, had both as their target. Although they have also shot at Moreno, Espadas and an Olona who has received from everyone.
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