The international mobile communications trade fair MWC will continue to take place in Barcelona beyond 2024. The industry association GSMA has agreed with the city administration and local partners such as the trade fair company Fira de Barcelona to extend the contract up to and including 2030. The partnership with the city was a “resounding success,” said the GSMA on Monday. Barcelona contributes significantly to the fact that the MWC is the leading international trade fair for the mobile communications industry.
“Recent global developments have presented MWC with major challenges and the strength of our partners in Barcelona has been key in allowing us to host the show again,” said GSMA President Mats Granryd. The head of the exhibition company, Paul Relat, thanked the industry association “for the trust in the city and the Fira de Barcelona”. Spain’s Economy Minister Nadia Calviño was also happy about the “excellent news” on Twitter.
Since 2006 in Barcelona
The MWC has been held in the Catalan metropolis since 2006 and initially attracted 51,000 visitors. After the GSM World Congress left Cannes, the trade fair in Barcelona established itself as the Mobile World Congress and is now simply called “MWC Barcelona”. There are also partner trade fairs in the USA (Las Vegas) and China (Shanghai). GSMA and the city have already extended their partnership several times, most recently up to and including 2024. It is now certain that the MWC will remain in Barcelona beyond that.
In 2019, the MWC recorded 109,000 visitors from all over the world. In 2020, the fair was canceled at short notice due to the spreading coronavirus pandemic. Last year the fair only took place to a limited extent and in the summer. In February 2022, the restart took place with significantly fewer visitors than before – only 60,000 visitors found their way to Barcelona. In 2023, the MWC wants to regain its former size on the traditional date at the end of February (February 27th – March 2nd, 2023).
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