Apple’s keynote on Wednesday brought interesting products, but also a key piece of negative news: Anyone who wants the devices from the group will have to pay more in the future. This is especially true for the new iPhone 14 models. Customers will have to decide for themselves whether the new hardware features are worth the price increases. And: For the first time you can get more than 2000 euros with an iPhone if you buy the top version.
Inflation and high dollar exchange rate
A look at Apple’s new price list makes the inflation associated with a sharp rise in the euro exchange rate visible. With the iPhone 14, the increases still look relatively moderate, but are still visible. You now pay at least 1000 euros for the iPhone 14, while you only had to pay a minimum of 900 euros (128 GB each) for the iPhone 13. In the middle model with 256 GB, the plus is 110 euros, with the 512 GB variant it is even 140 euros more.
The iPhone 14 Plus is even more expensive, but there is no direct comparison as it replaces the iPhone 13 mini. The costs are 1150, 1280 and 1540 euros (128, 256 and 512 GB). Paying up to 1540 euros for a “non-pro” should give some customers food for thought. The prices for the iPhone 13 mini were 800, 920 and 1150 euros.
2000 euro mark cracked
With the Pro models, Apple reaches even stronger. The price jump for the iPhone 14 Pro is already 150 euros for the 128 GB model compared to the iPhone 13 Pro. The other models are 160 euros (256 GB) or even 190 euros (512 GB) and 220 euros (1 TB) more expensive (each compared to the equivalent iPhone 13 Pro). With the iPhone 14 Pro Max you pay 200 euros, 210 euros, 240 euros or 270 euros more than the iPhone 13 Pro Max (128 GB, 256 GB, 512 GB and 1 TB).
Apple has thus exceeded the magic limit of 2000 euros for the iPhone for the first time. Anyone who buys the absolute top model of 2022 will pay a whopping 2100 euros for the iPhone 14 Pro Max with 1 TB. A rumor that Apple is omitting the 128 GB device, at least in the Pro models, thereby partially compensating for the higher prices, has not come true. The group still uses the storage sizes massively to diversify its offer.
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