With the hiring of a top manager from the car manufacturer Lamborghini, Apple is fueling rumors that the IT group now wants to go full throttle with its own car. The Californians are said to have poached Luigi Taraborrelli, reports Bloomberg journalist Mark Gurman, citing his contacts at Apple. Taraborelli worked for the Italian sports car manufacturer for 20 years.
Apple is reportedly working on a self-driving electric car. And that should roll off the assembly line for the first time in 2025, reports Gurman. It is fitting that Apple gave an outlook on the next generation of CarPlay at the WWDC developer conference this year.
In the future, the connection between the Apple world and the car should extend to all screens in a car and also include driving displays. So far, however, Apple has been quite vague about how far-reaching this further development is. The first vehicles will not be presented until the end of 2023 – the cars themselves will come later.
What Taraborelli knows
According to his LinkedIn career network profile, Taraborelli led Lamborghini’s chassis development, as well as areas such as handling, suspension, steering, brakes and rims. According to the information, he has also dealt with artificial intelligence. At Lamborghini, he was involved in the development of the Urus, Huracan and Aventador models, among other things.
ups and downs
The personnel is part of a chain of ups and downs that the secret project has experienced since it first became known in 2014. Kevin Lynch is currently said to be in charge of the car project. He is known for his leading role on the Apple Watch. In addition to Taraborelli’s change, the additions of a long-time Ford manager have already leaked out this year. In 2021, Ulrich Kranz, a former senior executive at BMW, joined Apple. A total of around 5,000 Apple employees are said to be working on the car project, many of them with roots in the auto industry.
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