The US group Amazon is giving up its business with e-readers and e-books in China. The company said through its account with Chinese news service WeChat that it will stop shipping Kindle models to retailers in China effective immediately and will close the e-book store for Kindle models next year. This is reported by Reuters.
Kindle return possible, e-books available until 2024
According to the Reuters report, Amazon intends to continue selling e-books through its store for another year. From June 30, 2023, Amazon will then stop selling e-books, but customers should be able to download all the e-books they have already purchased via the platform for another year – until June 2024. The Kindle app will also be removed from the Chinese app stores on this date; until then you can still download them. Amazon opened the e-book store in China in 2012.
If Chinese customers bought a Kindle device this year, Amazon will offer them a refund if they send the device in; This offer is valid until October 31, 2022. Accessories such as covers and external devices for the Kindle are excluded from the refund.
“Not under pressure from the government”
Amazon did not give a specific reason for the decision and only announced that it was adjusting the focus of its business activities. However, all other business areas of the company in China remain unaffected by the withdrawal. A company spokesman told Reuters that nothing will change in terms of commitment to customers in China. As a global company, Amazon regularly evaluates and adjusts its offering. Amazon wants to continue to be “innovative” in the Chinese market and “invest where we can create added value for our customers”.
Amazon also attaches importance to the statement that the withdrawal from the e-reader segment in China was not due to pressure from the government and was also not related to censorship measures. In China, Amazon continues to be engaged in cloud services business as well as advertising business. The company also works with numerous resellers who sell their goods worldwide via Amazon’s e-commerce platform. Amazon shut down its own e-commerce marketplace in China in 2019.
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