The ad-free YouTube subscription Youtube Premium is becoming more expensive. Google is increasing subscription prices for both individual and family subscriptions. In the future, individuals will be charged 13 euros instead of the current 12 euros. Google adds significantly more to the family subscription, which you can share with up to five other people. In the future you will pay 24 euros instead of the previous 18 euros.
Existing customers should also pay the new prices. YouTube is currently informing her about this via email. Google writes that this decision was not taken lightly. The higher price helps to further support YouTube Premium and the creators on YouTube. To accept the new prices, you should click on a button. Anyone who does not accept the new prices by the end of December will automatically lose their subscription.
According to 9to5Google, in addition to Germany, Austria and Turkey are also affected by the price increases. In the USA, Google has already increased the prices for YouTube Premium. There you pay $14 for the individual subscription and $23 for the family subscription.
In Germany there is also a discounted student subscription for 7.50 euros per month. In addition, some users are offered the Premium Lite subscription, which allows individuals to watch YouTube ad-free for 6 euros per month. Other benefits such as watching offline videos and access to YouTube Music are not included. In addition, not everyone can currently book the subscription.
Action against ad blockers
The price increases for YouTube Premium go hand in hand with increased action against ad blockers, which YouTube has been implementing for a few weeks. Anyone who wants to watch the video platform with an ad blocker activated may currently see warning signs. After a few videos it may happen that you can no longer watch.
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