Designer Keiichi Matsuda has created “Hyper-Reality,” a dystopian short film about the AR future. In the interview he explains what could happen next.
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(Bild: Keiichi Matsuda Ltd.)
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Keiichi Matsuda actually studied architecture, but describes himself as a “critical designer” who tries to make the influence of new technologies on our everyday lives tangible through his work. Matsuda became internationally known through the short film Hyper-Reality, which was shown at the MoMA in New York, among other places. In 2021 he founded his design studio Liquid City.
It’s been about ten years now since you published your vision of augmented reality with Hyper-Reality. They show precarious gig working, gamification, targeted, location-based advertising, and even an AI agent for user support. Did you have a crystal ball?
When we think about new technologies, we tend to think about them in isolation from each other. We might think about the future of artificial intelligence, the future of work, the future of cities, the future of transport, the future of language. It’s almost a chore for me to think about all of these things at the same time.
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