What applications should Apple’s first mixed reality headset, the Vision Pro, be best used for? Apple recently pushed the topic of entertainment: At the keynote for the iPhone 15 it was said that “everything” looks better with glasses – “including your favorite series and films”. The message has now been passed on by Apple CEO Tim Cook. In a TV interview in the USA this week, he commented on his personal use of Vision Pro – and it is quite impressive.
Comedy unterm Headset
According to Cook, he watched the entire third season of Apple’s hit comedy “Ted Lasso” with the headset. With an average of 30 minutes per episode, that would have been at least six hours after the show went online on Apple TV+ in March and May. “There are some things that I have access to that other people don’t have access to,” Cook told CBS with a grin. “So I use that, but I can’t talk about it.”
He did not say whether Cook actually binge-watched under the headset or took breaks. In fact, previous hands-ons with the Vision Pro have shown that it can get quite warm under the glasses. In addition, some test users complained about marks on their faces. It is also not known whether Cook also wore the additional strap on his head to better support the headset. When the Vision Pro was introduced in the spring, only actors wore the glasses in Apple’s presentation, but management did not show off the device.
Keep waiting for the Vision Pro
When it comes to the availability of the Vision Pro, Cook stuck to Apple’s old announcement that they will appear in “early 2024”. However, as usual, this only applies to the home market of the USA; it is still unclear when other countries will also be able to enjoy the headset. The headset is “more complex” than the production of iPhones, says Cook, and requires “more innovation, not only in development, but also in production.” However, he did not want to admit production problems.
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Some analysts currently believe that Apple will only manage to ship up to 500,000 units next year. That would be a very small number for the successful company, despite the Vision Pro’s high price of at least $3,500. For comparison: Apple is building between 70 and 100 million iPhones for the Christmas quarter – completely different dimensions, that is. Apple also reportedly only relies on one main assembler for the Vision Pro – the Chinese company Luxshare. This is also a kind of experiment, as the company always uses Taiwanese suppliers such as Foxconn or Pegatron as the main manufacturer for other important products.
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