For the past 15 years, everything at Apple has revolved around the iPhone, it is clearly the focus. The manufacturer has grouped newer product series such as the Apple Watch and AirPods around the iPhone, and the growing number of Apple services are also primarily aimed at this. However, the iPhone 15 event, of all things, gave a glimpse of a turning point: the Vision Pro is the next big product and is beginning to take center stage. AirPods receive exclusive functions for the headset, services are adapted for them. Even the iPhone suddenly becomes an accessory and films spatial videos for the Vision Pro.
In Episode 13 of TNBT, Leo Becker speaks with his colleague Holger Zelder about Apple’s long-standing focus on a central product – starting with Steve Jobs’ digital hub strategy, which once placed the Mac at the center. We are also concerned with what capabilities the iPhone 15 Pro ultimately has for recording 3D videos and what special changes Apple has made to the AirPods Pro, which will continue to be listed as the 2nd generation AirPods Pro – only now in the USB version. C charging box. Apple’s focus on console game titles for the iPhone 15 Pro (from €1,193.90) is also an issue.
Mac & i podcast about Apple Vision and visionOS
1984, 2007, 2024 – Apple’s Vision Pro follows in huge footsteps: Mac and iPhone not only made history, but also fundamentally changed the way we use computers.
Mac & i accompanies the Apple Vision Pro as well as the opportunities and problems of “spatial computing” with its own podcast: TNBT – The Next (Big) Thing highlights the latest developments surrounding Apple’s new platform every week, including the effects on the IT industry and society .
TNBT can be found in all major podcast directories and can be listened to on Apple Podcasts and Spotify or simply obtained as an RSS feed in the podcast app of your choice. We look forward to receiving questions, suggestions and criticism at [email protected]. The previous episode was about 3D display technology.
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