Amazon uses artificial intelligence for its sales platform. Retailers are given AI to put their products online faster and more efficiently. This should also help customers make informed decisions when purchasing. Ebay recently launched a similar service.
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Titles, bullet points and descriptions will be generated automatically in the future. For this purpose, Amazon provides a Large Laguage Model (LLM): “a machine learning model specifically trained on large amounts of data that can recognize, summarize, translate, predict and generate text and other content to create more comprehensive product descriptions” , writes Amazon in the blog post. Sellers would only need to write a few words or sentences about a product, Amazon would then generate a detailed, high-quality description, which the seller could then touch on and edit again.
Amazon’s AI has a lot to say about a mousepad
In a blog post, Amazon shows the example of a mouse pad. Entering into the AI listing tool only says the words: mouse pad with gel wrist. This becomes a long text with an opening that says the mousepad is designed to increase productivity. A non-slip surface ensures that the pad stays in place…” Whether an entry-level set like this really makes the product attractive remains to be seen. After all, the tool can obviously find five bullet points for a standard mouse pad in black. That might actually be more difficult for some people.
According to Amazon, AI has been helping to enter product information for a long time. Robert Tekiela, who is responsible for the catalog systems at Amazon, gives an example of how the models learn that they could recognize that a table is round if a diameter is specified. This means they can also recognize the name of the collar on a shirt when they analyze a photo. This may not be within everyone’s abilities either. Basically, Amazon says helping create product listings is just the tip of the iceberg as to how it plans to use AI to help sellers.
Ebay has also provided an AI tool for sellers to help enter product descriptions. To do this, one or more photos are uploaded and the AI uses these images to generate the text. Ebay uses trading cards as an example, where an AI knows better what value they can have than a layperson or someone with half-knowledge would. The function is called “Magical Listing”.
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