Quevedo (Las Palmas de Gran Canaria, 21 years old) seems to have found the formula for Georgie Dann’s success: people still haven’t stopped chanting Session 52 with Bizarrap, the famous Quédate, since it came out a year ago, and his latest release, Columbia, already holds the title of song of the summer 2023 in Spain. The canary manages to be the one that sets the rhythm of the summer parties for the second time in a row, according to data from Spotify, which accounts for 32% of users of applications for listening to music (MIDiA Research). The platform published this Thursday the list of the most listened to songs from May 29 to August 21, although it has not given specific reproduction figures.
Columbia, which came out in the middle of the summer, on July 7, has managed to remain number one in listening for seven weeks and beat songs like Lala, by Myke Towers, published in May of this year and which is second in listening, or Polaris —where Quevedo participates along with Saiko, Feid and Mora— in third place and launched in June. But his success in these hot months does not disappear with Columbia, the singer is also the artist with the most songs among the 20 most listened to by Spanish users thanks to three collaborations: the already mentioned one with Saiko, Feid and Mora; The fool, with Lola Indigo; and The Englishman’s Beach, with Myke Towers.
The canary is not the only one with more than one song. The biggest surprise in the data comes with Saiko, an emerging artist that many first heard about in April. The 21-year-old from Granada has managed to sneak into the ranking three times, including the song that launched him to stardom, Supernova, in which he winks at Melendi. Quevedo already predicted it in an interview on Twitch: “What I have assumed in Spain in 2022, Saiko will be in 2023.”
A recurring trend is the underrepresentation of women. A month after the platform celebrates the Equal concert, focused on the promotion of female artists, a strong imbalance is observed in this list. Among the most listened to in Spain, only two artists are present in the top 10: Emilia and Maria Becerra. You have to go down to number 11 to find Chanel alongside Abraham Mateo and his Clavaíto. Vicco, Lola Indigo, Rosalía and Luzmilla close within the top 20. In the world ranking, Taylor Swift, Miley Cyrus, Sza, Olivia Rodrigo, Dua Lipa and Selena Gomez manage to make a place for themselves.
Among the most listened to songs, urban music takes almost all the hits. But there is an interesting detail: bachata has set the pace this summer. Four times in a row Romeo Santos played at the WiZink Center in Madrid with all the seats sold out and this summer there has been a proliferation of songs with this Latin rhythm. Two bachatas have triumphed these months, according to Spotify: Clavaíto, by Chanel and Abraham Mateo, and La bachata, by Manuel Turizo, which repeats in the ranking a year after its launch.
That’s about the most listened to in Spain. At the international level there are also surprises: Peso Pluma takes Mexican music to the top. The singer has managed, together with Eslabón Armado, to get everyone dancing corridos tumbados, a regional Mexican style, with Ella Baila Solo—even former US President Barak Obama—which has more than 390 million views on Spotify. this summer. In addition, he places up to three songs in the ranking. From the platform they explain that this genre has experienced a growth of 430% in the last 5 years.
This dynamic of the world list reinforces the trend towards the international rise of music in Spanish, especially from the urban genre. Bad Bunny has the second most listened to song worldwide, Where She Goes —with lyrics in Spanish, despite its title—, and in total there are four songs in Spanish in the top 10. An increase that Spotify’s annual report already pointed to 2022, with Bad Bunny as the most listened to artist in the world for the third consecutive year. Melanie Parejo, Spotify’s music director in southern and eastern Europe, pointed out last year in this newspaper that the cultural trend was for music in Spanish to permeate even more in the Anglo-Saxon world. “It’s what I hope to see next year,” she explained. And next year has arrived.
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