Supply chain analyst Ming-Chi Kuo has denied reports of a delay in the iPhone 15 Pro Max. In a new post, the expert from the financial firm TF International Securities announces that, according to his findings, the mass mailing of the new flagship model should start as early as this week. A US analyst at Bank of America had expressed fears in July that extradition could not be expected until October. Other analysts lined up and named delivery problems with parts such as the periscope camera as the cause.
However, Kuo’s new analysis provides more positive news for Apple. Smartphone competitor Samsung reduced its deliveries of smartphones to 220 million units this year. If Apple sticks to its previous iPhone orders, the Cupertino-based company will be able to ship a total of 220 to 225 million devices in 2023, surpassing Samsung as the largest smartphone brand.
Is Apple Overtaking Samsung?
For 2024, the iPhone manufacturer has even planned a shipping target of 250 million units, while Samsung continues to act cautiously. This means that Apple could once again hold the title as the largest smartphone brand, which, incidentally, also has a positive effect on the Californian ecosystem due to the high range. After all, Apple is making more and more sales with services.
Kuo is convinced that the financial market is currently overly cautious about Apple’s delivery situation. If concerns about supply shortages are indeed belied and September’s product announcements are well received, Apple stock could benefit. The presentation of the iPhone 15 is currently expected for September 12th. An official invitation was still pending as of Tuesday afternoon. The iPhone 15 Pro Max is the largest of the expected four models. And with a new perioscope camera, it should also stand out from the other models when it comes to photography.
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