Selena Gomez has not stopped this August. At the beginning of the month he returned to the screens with the third season of Only murders in the building (which can be seen on Disney +), in which he returned to the Arconia, this time accompanied by new and famous ‘tenants’, such as Meryl Streep and Paul Rudd. In the series, in addition to playing Mabel Mora, Gomez is an executive producer. And now she closes the summer with the release of her new and long-awaited single, Single Soon, a song destined to become a hymn to singleness in whose chorus she does not stop repeating “soon I will be single”. In the video clip for the song, Gomez goes out to dinner and to a party with her friends, goes to karaoke, dances in a disco and ends up taking a bath with her clothes on in a pool.
The video opens with a voice message from the artist’s inseparable little sister, 10-year-old Gracie Elliot, who tells her: “Hi sis, I love you. Never worry about boyfriends. Absolutely”. Immediately afterwards, the singer appears with a jean shorts and a shiny bustier wondering what will be the best way to leave her partner: «I should do it by phone, I should leave a note in her coat pocket. Maybe she will just disappear, I don’t want to see a single tear ». Finally, she writes on a post-it “I’m sorry. Can’t. Don’t hate me,” a nod to Carrie Bradshaw’s post-it breakup on Sex and the City. Then, as Sarah Jessica Parker’s character on the show, she throws herself into a night of fun in the big city with her friends. And for that, first of all, she looks for her bachelor look. In the background, she sings: “I choose this dress, I try on these shoes, because soon I will be single.” The outfit is an invitation to the party: a metallic mini dress with pink straps and matching platform shoes.
In this vindication of singleness that the 31-year-old Texan artist has made, clothes play a central role: in this uniform, she waits alone in a restaurant —surrounded by couples who make love to each other— until her group of friends arrives and proclaims a freedom no strings attached (“I’m going to meet whoever I want, I’m going to stay out late if I want, I’m going to do whatever I want”). The reactions of her followers have not been long in coming. Currently, Selena Gomez has a dizzying number of 428 million followers on Instagram, a social network in which she continues to break records as the most followed person in the world (in February of this year she had 382 million). “A song for the girls who are put down because they don’t have a boyfriend (…) Selena takes a positive turn when she sees the couples in the restaurant and she’s fine being alone. It is a very positive message so that young girls do not feel the pressure that they have to be with a man just because it seems that it is what they have to do or everyone else does it, “commented @rhiannongraclarkson in the Instagram post of the singer, while other users highlighted the importance of claiming to be focused on oneself and not on a relationship and agreed to describe the song as an “anthem” while highlighting its “empowering” message.
Only five hours after its publication, the video clip of the catchy song already has more than 1.4 million views on the artist’s YouTube channel (and counting). Philip Andelman, who has worked with Taylor Swift, Miley Cyrus, Ryan Adams, Rihanna and the Band of Horses, has been the director chosen by Selena Gomez for this single that could be the preview of her next album (according to Variety, the Texan wears a time working on his fourth studio LP; four years have passed since the release of Rare, his last album). Gomez had already made other video clips with him, such as Slow Down and Hit the Lights. In the video clip, in addition to the nod to Sex and the City, another film reference can be interpreted, this time related to Gomez’s career: when she finally bathes in a pool, there are images in the purest Spring Breakers style, the film directed by the provocateur Harmony Korine in 2012 with which she made her adult film debut and broke with her image as a Disney girl from Wizards of Waverly Place alongside her partner in child stardom Vanessa Hudgens.
Whether or not she releases her long-awaited new album, Gomez faces a busy fall: she continues to work on her beauty brand, Rare Beauty, created to “defy the unrealistic standards of perfection that exist in today’s beauty world,” she stresses. the company’s ideology, and has four film premieres pending. One of them, Spiral, directed by photographer and artist Petra Collins, is closely related to Gomez’s life: in this thriller she plays “a former influencer whose addiction to social media is literally causing her body to fall apart.” says the IMDB synopsis. Gomez has repeatedly commented on the pressure that criticism and constant scrutiny of her physique place on social networks, and in recent times she has not hesitated to respond directly to those comments through her networks. In an interview with S Moda in 2021 following the launch of her beauty brand, she explained that since she was a child she has been subjected to this questioning and how she deals with it: «Every day I hear, every day, that I am not sexy or cool enough So I wanted to make a mark to encourage each and every person to be who they are and to try to take all that unwanted pressure off.”
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