Threads: Web browser version is here

The sparrows have already whistled it from the rooftops, so now it’s here: the web browser version of the short message service Threads. The onlinemarketing.de web portal reported this on Wednesday, citing several sources, such as the official Threads account on Instagram and Metas Newsroom on X (formerly Twitter), as well as announcements by Instagram boss Adam Mosseri in his broadcast channel and Meta CEO Mark Zuckerberg on Threads.

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“We’re excited to be rolling out Threads to the web over the next few days. This new logged-in web experience lets you post, view your feed, and interact with Threads. We know you’ve been waiting… we’re working hard to make everything, what you love about mobile to the web,” Mosseri wrote on his Broadcast Channel.

EU users still on hold

Meanwhile, users in the European Union (EU) will have to wait a little longer before they can officially access threads. For regulatory reasons, the EU has so far been left out. The app has so far been released in the US and a total of about 100 states. However, there were recently indications of an imminent release in the EU, writes onlinemarketing.de.

The now launched web browser version brings Threads a step closer to what X offers. Threads – designed as a direct competitor to Elon Musk’s X, formerly Twitter – was launched at the beginning of July and had already gained more than 100 million users in the first few days, thereby smashing the ChatGPT record.

Elon Musk was anything but enthusiastic. In a letter to Meta boss Mark Zuckerberg, X threatened to sue. The accusation: Meta “systematically, intentionally and illegally appropriated trade secrets and other intellectual property of Twitter” to build its short message service threads. Meta is also said to have hired dozens of former Twitter employees after Musk fired about four-fifths of the former workforce since taking over Twitter.

Web version as a revival attempt

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Analysts at a global investment banking consultancy estimate that Meta could make a lot of money over the next few years with its new short messaging app Threads. According to this, the Twitter alternative Threads could reach almost 200 million daily active users in the next two years and generate annual sales of about eight billion US dollars.

However, just one month after the introduction, usage collapsed again. The decline in user numbers could also be due to the fact that threads still lack basic functions such as a search and a chronological timeline. The web version is also likely to be an attempt to revive threads after the recent drop in usage.

It was announced a few days ago that threads will soon also be accessible via web browser. Last Friday, Instagram boss Mosseri promised in a post. So now the time has come.

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