Analyst: Apple takes longer for generative AI than the competition

Apple’s in-house AI project, which is intended to compete with chatbots such as Bing Chat, Bard or ChatGPT, will probably not leave its internal experimental stage any time soon. This is the assumption of the renowned analyst Ming-Chi Kuo from the Taiwanese financial institution TF International Securities. As he warned in a report to investors this week, Apple’s advances in generative AI are “well behind the competition.”

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“No signs” for products in the coming year

There are currently “no signs” that Apple will integrate AI edge computing systems or hardware products into its product line in 2024. It will therefore be “difficult for Apple’s stock or that of its suppliers to benefit from it”. Recently there had been repeated hypes about AI products on the US technology exchange NASDAQ, so after reports about a project called Apple GPT, Apple shares went up for a short time.

Apple has always been cautious about AI integration in the past. The group had only very slowly improved its voice assistant Siri and let machine learning run primarily on end devices. iOS 17 is said to see a major language model running on the iPhone for the first time, but only to improve the autocorrect and text prediction feature, which can be downright legendary bad.

Safety first

Apple GPT is said to be Apple’s first attempt at implementing a chatbot, but it’s being done in a strictly shielded manner, according to early reports. Accordingly, the Apple management has not yet decided whether to make a real product out of the experiments. A “special permit” is said to be required for access to the system. In addition, there are key reservations: outputs from the system may not yet be used to develop functions for end customers. The use of a large language model (Large Language Model, LLM) as a programming aid is apparently still frowned upon at Apple.

Some observers fear that the iPhone manufacturer could lose touch. In contrast to OpenAI, Google, Microsoft and numerous start-ups, the attitude of CEO Tim Cook is very cautious. “I think it’s very important to be very thoughtful and careful when developing and using these tools,” he said in an interview in June. You have to worry about things like bias or misinformation – and in some situations the technology is even worse. He called for regulation. Competitors see things the same way, but they are constantly delivering new products.

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